Unlocking the Heart and Soul of Remarkable Leadership, Keith Merron
Remarkable Leadership

Gender Intelligence

Gender Intelligence by Keith Merron
World-renowned experts on Gender Intelligence, Barbara Annis and Keith Merron, declare that it is time to move beyond politics and fairness and build an economic business case for gender diversity in the workplace.

For too long, companies have played the “numbers game”—attempting to tackle the problem of gender imbalance through affirmative action, numeric standards, and quotas. Yet, since the 1970s, these efforts have produced no appreciable improvement in the percent of women in leadership or measurable impact to the bottom line. Now, a revolutionary and more effective approach has come into focus for men and women leaders that is creating a sea change in attitudes about gender and fundamentally altering the cultures of a number of major corporations leading the way.

In GENDER INTELLIGENCE: Breakthrough Strategies for Increasing Diversity and Improving Your Bottom Line (HarperBusiness; April 29, 2014; Hardcover; $27.99), Annis and Merron uncover the forces that form to create the current condition of gender inequality and reveal, for the first time, the powerful principles that are bringing about a shift in thinking. They expose why forcing quotas and downplaying the differences between men and women continue to fail us and are not the answers.

Instead, Annis and Merron unveil a new approach for men and women leaders that is creating a sea change in attitudes about gender and fundamentally altering the cultures of a number of major corporations leading the way. They show why the only solution lies in recognizing, appreciating, and leveraging the unique and authentic strengths of men and women in order to create greater economic value.